Archive | December, 2016

Management of Fashion and Luxury Companies

6 Dec

by Università Bocconi


About this course:

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.


  • Taught by:    Erica Corbellini, Director

    MAFED – Master in Fashion, Experience and Design Management

  • Taught by:    Stefania Saviolo, Director

    Luxury & Fashion Knowledge Center – SDA Bocconi

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